Design Insight

Cambridge Design Partnership is a consulting company that develops innovative new products in the medical, consumer and cleantech sectors. Our product design team apply design thinking to create product solutions that delight customers and create brand loyalty. This capability extends from research methods, such as ethnography and user preference studies, which focus on gaining invaluable user insights to inform innovation and design activities.

Our design ethos:

Design creates products that go above and beyond what customers expect, adding value to your brand and creating increased demand.

At Cambridge Design Partnership, the design team are responsible for the overall user experience of the products we develop.

Working closely with end users, we look for what customers really want, above and beyond just a specification and pure functionality.

We’re concerned with designing products that are intuitive, comfortable, satisfying and fun to use.

Achieving this requires a holistic view of the product experience from a user’s perspective, including ergonomics, look and feel, user interface, and packaging and branding.

At Cambridge Design Partnership, design is an integral part of product development from innovation to production. This ensures the design intent is maintained in the product when it reaches the customer.

If you look at your most successful competitors, you’ll find they use design thinking to add value, and to give products that elusive WOW factor.

The ID team here at Cambridge Design Partnership look forward to an opportunity to show you the benefits great design can give to your product.