Cambridge Design Partnership is a consulting company that develops innovative new products in the medical, consumer and cleantech sectors. Our innovation process helps our customers take breakthrough new products to market. This capability spans user research to identify unmet needs to development of technology and product strategies. In the video below Mike Cane explains more about our process.
If you are unable to view the video above, please scroll down for the full transcript.
At Cambridge Design Partnership, our customers have one thing in common – they’re using innovation to grow their businesses. We provide an integrated innovation capability to help our customers implement their strategy, right from the project start, all the way through to when the breakthrough product is rolling off the production line.
We have an experienced, multi-disciplinary team and the management processes to deliver disruptive innovation. Our front-end process starts with the customer. We have a series of research methods designed to identify unmet customer needs, and particularly the unarticulated ones.
Then we scout for technologies, either from our customers’ in-house teams, or from research bodies, academic institutions, or we develop technologies ourselves with our team of scientists at CDP.
All of this information then is passed into a multi-disciplinary brainstorm where we create a whole number of new concepts. Those concepts are refined, and a short-list are taken forward for development by our team of designers and engineers, and simulated using drawings, calculations and models. The best ideas are taken into a stage-gate review backed up by illustrations, technical feasibility documentation and a business model.
Following the stage-gate review, the chosen concept is taken into CDP’s product development process, and you can hear more about these capabilities from my colleagues elsewhere on this site.