Dulux PaintPod
The Dulux PaintPod shows how to improve a customer’s brand experience with a system approach. Despite a quality product, the appeal of decorating with Dulux is often lost with poor applicators and difficult cleaning.
Innovation from CDP transformed the process to be ‘easy, fast and clean from start to finish.’
Self-Cleaning Powered Painter
A 12 month program of consumer research, design and technology development created a groundbreaking powered roller that not only paints quickly and efficiently without dripping, but also cleans itself thoroughly after every use. PaintPod boasts over a dozen patented innovations. A range of accessories complete the system to give the best possible results.
With CDP, Dulux has been able to offer complete decorating quality while driving up basket spend, increasing the frequency of re-decorating and consolidating a market leading position.
Skills Deployed
• Innovation
• Industrial design
• Mechanical engineering
• Electronic engineering
• Far Eastern supply chain development
• Project management
