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Creating valuable, evidence-based innovation from consumer insights and technology opportunities.
Today’s products have to work harder than ever before to attract attention and retain loyalty. Products, brands and services must combine seamlessly into an holistic customer experience that is replacing product performance as the key point of difference. To optimise innovation potential we first create a detailed landscape of information based on a rigorous analysis of stakeholders, technologies and commercial objectives. The goal is to create and validate a product concept that is as right as possible, as early as possible, through an evidence-based approach.
Collectively our team has worked with some of the most successful innovators in the world, ranging from high growth start-ups to $bn global household brands. They share a passion for the discovery and validation of market opportunity and take a holistic perspective on the innovation challenge.
Our team specialise in research techniques that uncover and optimise new opportunities ahead of market trends in both consumer and healthcare sectors. They work closely with our wider realisation team of designers, user experience specialists, scientists and engineers to define the products of tomorrow that will maximise the return on their investment. Our specialist areas include:
We are a certified Market Research Society company partner and our team operates globally, recently working in North and South America, Asia and across Europe. International reach is supplemented locally, using our in-house user research suite and viewing facility.