UK: +44 (0)1223 264428
USA: +1 (650) 798 5134
hello@cambridge-design.co.uk

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We develop appliances, consumer electronics and FMCG packaging right from consumer insight to product launch. We work with global brands using 'consumer centric' innovation strategies throughtout their stage gate processes.

We achieve this using a thorough development process that has been proven over hundreds of projects. Our evidence based approach starts with consumers to identify insights and unmet needs, then preferred concepts are developed though design iteration, technology development and finally engineering prototypes for market testing. Finally if needed we identify, qualify and manage a subcontract supply chain up to product launch.

We specialise in developing smart packaging that provides new functionality at low cost. We often create packaging that works together with an appliance delvering product benefits that were not possible before. Our structural packaging design approach is both brand-centric and empathic, we observe consumer and shopper behaviour and study physical capabilities and limitations to steer our innovation process.