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Consumer research, design and technology development for self-cleaning powered painter
The Dulux PaintPod showcases how a customer’s brand experience can be improved with a system approach. Despite a quality product, the appeal of decorating with Dulux is often lost with poor applicators and difficult cleaning.
"Innovation from Cambridge Design Partnership transformed the process to be ‘easy, fast and clean from start to finish.’"
A 12 month programme of consumer research, design and technology development created a groundbreaking powered roller that not only paints quickly and efficiently without dripping, but also cleans itself thoroughly after every use. PaintPod boasts over a dozen patented innovations. A range of accessories complete the system to give the best possible results.
With Cambridge Design Partnership, Dulux has been able to offer complete decorating quality while driving up basket spend, increasing the frequency of re-decorating and consolidating a market leading position.
Using smart packaging to support consumer trials
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