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Cambridge Design Partnership is proud to support the Bloodhound Project, and last year we finalised the design of the SuperSonic car’s steering wheel for manufacture.

With our infographic below, we chart the journey of how the wheel evolved, listing some of the design techniques that have been used, and the collaborative effort that has gone into creating such an iconic and bespoke element of the Bloodhound car.

You can read more here about the design process of the Bloodhound steering wheel.

Case Studies

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  • Avon

    Using smart packaging to support consumer trials


    A novel approach to drug delivery to improve adherence and the patient experience