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Moving Brands document Cambridge Design Partnership's new brand identity
Cambridge Design Partnership chose leading international brand agency Moving Brands to create its new corporate identity that was launched earlier this year. To record the process that was undertaken to create the new brand, Moving Brands have created a short case study and film.
It highlights how we worked creatively together to deliver a new identity that could more effectively communicate our unique approach to technology and product innovation.
As Anthony Dale from Moving Brands explains, “We redefined the brand story as ‘Potential realised,’ precisely encapsulating Cambridge Design Partnership’s purpose and ability, through innovation, to realise potential for its clients.”
Mike Cane, Founder, Cambridge Design Partnership, comments, “When we first started our customers were smaller businesses looking for local support. Now the majority of our clients are international companies, and in a highly competitive market effective communication is very important. When clients meet us, how they understand the services and quality we offer is crucial. The new brand conveys this, and, as the first element that explains what we do and the quality we can provide, it’s vital to our development globally.”
Read the case study on Moving Brands website
Read the feature on Design Week
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